Tuesday, 27 January 2009
How To Shoot Yourself In The Foot
Richard Branson used to be really media savvy and publicity-wise. Obviously he's now too rich and too comfortable, and too removed from the nitty-gritty of actually running his business.
How else can you explain the publicity disaster all over the Labourgraph today, complete with a series of embarrassing colour photographs - thanks god for technology! - illustrating and providing irrefuatble evidence of the validity and accuracy of the complains so eloquently expressed by an underwhelmed passenger on a Virgin flight to Mumbai?
The Bearded Wonder telephones the letter writer and pisses him off further by thanking him for his “constructive if tongue-in-cheek” email. The twat in charge of Corporate Spin then describes the food as "award winning". Did he used to work for McBroon?
So the passenger "goes global" and the resultant publicity hits the internet and the press, where it is described as "currently being emailed globally and is considered by many to be the world's funniest passenger complaint letter."
Well done. How much does it cost to try and win customers through advertising?
Posted by Hacked Off at 09:14